Many companies have on-campus recruiting plans, where they focus their sourcing and branding efforts, but being present on campus isn’t enough. To build a brand among college grads, you need to get your story out there. Use language that Millennials relate to, and go where the students are (which is often not at college fairs) – go online. Invest in a visually appealing, easily accessible, content-rich site where students can go to learn about your company. Showcase the right alums, intern experiences, and the basic message you want to deliver.
A good “brand page” should tell the story of your mission, your culture, and why someone should join your team. You can also engage through social media. Look at grads’ specific interests, who they follow, what they’re talking about, etc. Most online communities don’t like being marketed to, so be authentic, bring users value, and be cautious of blatant self-promotion.
Adapted from “How Companies Can Attract the Best College Talent” by Sanjeev Agrawal.
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Hiring great people used to mean finding candidates with the right skills. Today, it means finding people with the potential to learn new skills. Hiring managers should look for certain indicators of potential. Is the person genuinely curious? Does she seek out new experiences, knowledge, and candid feedback? Ask how she reacts when someone challenges her, or how she invites input from others on her team.
Tell her to describe a time she was determined to fight for a difficult goal despite challenges. How did she bounce back from adversity? These kinds of questions will help you identify her motivation to learn and her capacity to change.
Adapted from “21st-Century Talent Spotting” by Claudio Fernández-Aráoz.
Most of us live and work in noisy environments. This can hurt our health, concentration, and happiness. As silence becomes rarer and more valuable, we’d be wise to seek it out. Here are some ways to do so:
- Turn off the TV or radio. We tend to fill silence with music, radio programs, or television shows, but our minds need downtime. Instead of listening to a podcast or putting the game on “in the background,” try turning the device off and letting your mind wander.
- Use earplugs rather than earbuds. Instead of replacing unwanted noise with wanted noise, use earplugs or noise-canceling headphones. While music certainly has its benefits, research shows that it may actually decrease a person’s capacity for recall.
- Shut your door. We often maintain “open door policies” even when we need to concentrate. There are circumstances that call for collaboration, but we should also allow times for intense focus.
Adapted from “Find Quiet (and Maybe Even Peace) at Work” by John Coleman.