Investors and stakeholders will care about four factors that are critical to every new venture:
- The people. Introduce who will be starting and running the business, and any outside parties providing resources.
- The opportunity. What will you sell – and to whom? How fast do you plan to grow?
- The context. Capture the big picture – the regulatory environment, demographic trends, and other dynamic factors that you can’t control.
- The risk and reward. Present an examination of everything that can go wrong and right. Be prepared to explain how your team can respond.
Adapted from 20-Minute Manager: Creating Business Plans.