If CEOs want to inspire employees to achieve great things, they need to build trust, which involves acting selflessly. People perceive selflessness when a leader concerns him or herself with their safety, performs valuable service for them, and makes personal sacrifices for their benefit.
Safe is not cutting people as soon as the economy takes a dip, and safe is not giving raises to senior leaders but not their lower-level colleagues. Executives must think of themselves as being in service to those who work to make their companies successful.
People do better work for a CEO who they feel is working for them. And they stay loyal to leaders who stand up for what they believe in – even if that involves hardship or risk.
Adapted from “The Four Keys to Being a Trusted Leader” by John Dame.