There are many misconceptions about the value of design when it comes to products and services. Unfortunately, these widely held beliefs often keep leaders from realizing the potential of good design.
Make sure the two most common ones aren’t holding you back:
- Quality is more important than design. Quality is critical — there is no arguing that. But there doesn’t have to be a trade off between substance and style. In fact, design is a great way to convey quality.
- Customers care more about price. That may be true, but it doesn’t have to be an either-or decision. Great design can be found at all price points. Use your desire to keep prices low to inspire your designers.