Most people have had their share of painful brainstorming sessions. Next time you bring a group together to come up with new ideas, make the meeting run smoothly and the outcome more effective by adopting these rules:
- No judgment. Every idea should be welcome. Write down anything that’s offered by a group member. Keep in mind that judgment is the single fastest way to shut down creativity. Kill one idea early on, and many more will be left unsaid.
- Encourage the group to build on ideas. One thought can lead to an even better one down the road. Ask people to actively listen to what others are saying, instead of just waiting for their turn to talk.
- Move quickly. Don’t get caught up in the details of any one idea. Capture the essence and move on. You can always delve into the specifics later.
Adapted from the Playing to Win Strategy Toolkit.