We rarely think about whether presentations are the best way to express our ideas; we just blindly create and deliver them. But sometimes, a conversation is much more appropriate and effective. How do you know when that’s the case? Ask yourself what needs to be accomplished in the time you have with the group. Do you need to simultaneously inform, entertain, and persuade your audience to adopt a line of thinking or to take action? Or do you need to gather more information, have a discussion, and drive the group toward consensus on a goal? Generally, if your idea would be best served by more interaction with your audience, you should probably encourage discussion rather than deliver a presentation.
Adapted from “A Presentation Isn’t Always the Right Way to Communicate” by Nancy Duarte.