Forward-looking companies aren’t waiting for the right candidates to apply — they’re actively seeking out candidates on social media and other platforms. As a job seeker, especially in the tech sector, where should you go to be found?
• Companies such as Gild, TalentBin, and Entelo examine tech candidates’ publicly available work to spot diamonds in the rough. Gild creates “social profiles” for coders, programmers, and software engineers so that hiring managers can see the frequency with which other programmers adopt an individual’s code.
• Some talent organizations offer their own free courses using the MOOC (massive open online course) model. Aquent, a global staffing firm that finds jobs for marketing, creative, and digital professionals, is creating a MOOC to teach job candidates HTML5. Companies wanting to capitalize on the gamification movement are recruiting graduates of MakeGamesWith.us, a MOOC that teaches aspiring game developers how to build an iPhone game.
Adapted from “Make Sure Your Dream Company Can Find You” by Jeanne C. Meister.