Digital competency can no longer be a single department’s specialty — so how can you develop those skills more broadly across your organization? Consider these two paths to bolster digital learning:
• On-the-job learning. In this method, people learn as they go with targeted, just-in-time training to advance the project. Types of new skills might include: shooting short-form video; mastering the basics of audio editing; or entering content into a CMS. Learning this way may lengthen the project timeline, but has the benefit of being assimilated “in the field.”
• Dedicated training. This may be formal training, whether in-person, conference sessions, or Lynda-style videos, but also the kind of focused peer-to-peer training that happens at brown bag lunches or on quiet afternoons. This kind of skill building is ideal when there is an entirely new methodology to be learned or an opportunity to take a skill to the next level.
Adapted from “Four Ways to Scale Digital Capabilities Beyond Your Team” by Perry Hewitt.