While many ways to establish your brand are weighted toward extroverts — taking leadership roles in professional associations, starting a conference, or embracing public speaking, for example — introverts, too, can build connections and develop their personal brands while respecting their natural tendencies.
• Social media. This is an area where introverts, who thrive on quiet contemplation, have an advantage. By writing a blog, for example, you can take time to formulate your thoughts and engage in real dialogue on social networks around the strength of your ideas.
• One-on-one connections. If you’re more comfortable socializing one-on-one than in bigger groups, become a connector one person at a time. Ask a new person from a different office or department to lunch once a week, and you’ll build a robust network on your own terms.
• Subtle cues. Small things can establish your personal brand without a word: simply placing diplomas or awards on your office walls can reinforce your expertise to others.
Adapted from “Personal Branding for Introverts” by Dorie Clark.