LinkedIn is the standard place to present your professional history and credentials, but it does have limitations. You have to fit your career story into the structure of a profile, with minimal control over formatting. Consider creating a targeted page to craft a more strategic online presence. For example:
* If you do a lot of speaking or conference submissions, create a speaking profile on a directory like ExpertFile, a nameplate site like about.me, or even Slideshare.
* If you offer services as an independent contractor, a landing page for your contract work can be an efficient place to send potential clients. You can introduce them to a portfolio of your past work and provide links where necessary.
* If you write books, blogs, or publications, an author profile on Amazon or a web presence for your book will serve you well. A freelancer’s profile on a writing marketplace like MediaBistro can win you new writing assignments.
Adapted from “Do You Need a Resume in the LinkedIn Era?” by Alexandra Samuel.