Companies make products and provide services, but they also make meaning. A company’s story or narrative allows customers to apply that meaning to their own lives, which encourages loyalty. Preserving this core narrative should be your company’s first priority if senior leadership changes.
Take time to unearth and understand the authentic story that drove the company to its current success. When looking for a replacement, credentials count, but you need someone who also understands the power of your history. How do prospective candidates respond to your organization’s narrative? Ask what first actions a prospective leader would take to support the company’s story.
By recruiting a leader who is truly committed to advancing your company’s core narrative, your organization will set itself up for an easier transition and greater future success.
Adapted from “If Your Leader Departs, Preserve the Company’s Story First,” by Ty Montague.