Recent research from Gallup shows that engagement among US workers is holding steady at a scant 30%. Employee engagement is linked to profitability, customer satisfaction, and turnover – but it’s not simple to address.
Here are some pointers:
Find out what engages your employees.
Instead of focusing on why engagement is low, figure out what’s already working and find ways to replicate it. Help others model what the most engaged individuals and teams do.
Encourage grassroots engagement.
You can’t mandate passion for the work. Instead, ignite it by empowering your people to share stories, exchange ideas, and disseminate best practices.
Recognize a moving target.
Enthusiasm can’t be assessed just once; it fluctuates with changing circumstances. To keep your organization engaged, you must remain engaged yourself and check in often on its progress.
Adapted from “Disengaged Employees? Do Something About It,” by Susan David.