When you present data, people in your audience don’t have time to pour through the numbers. They need to quickly understand by glancing at the slide, reading the title, and looking at the basics of the visuals. Don’t make it hard for them by making your slides complex.
Start by asking, “What would I like people to remember about the data?” Give that point visual emphasis.
If you’re projecting a chart about sales trends over five years but talking specifically about how sales are consistently low in the first quarter, show the first-quarter bar in a bright color and other bars in a neutral tone, like gray. Deemphasize grid lines, borders, axes, and labels — you’ll provide that kind of context when you speak — and use contrast (color, size, or position) to draw the viewer’s eye to the meaning.