A good network is important when searching for a job. But if you don’t already know the right people, you need to expand your reach. People you don’t know yet can be just as helpful as those you do. Here’s how:
Define your professional goals. Write down your objectives and make sure you can tell a cohesive story about yourself and where you’re headed.
Cast a wide but focused net. Scour LinkedIn, company websites, and Twitter to identify people who may be able to offer you a job in your chosen field, or advice on how to get one. With this cold call approach, you’re not likely to get a high response rate so don’t be afraid to compile a long list.
Tell a personal story. Write an email to each person making it clear who you are, what you’re interested in, and why he or she should respond and help you.
Adapted from “Make a Stranger Believe in You” by Anne Kreamer.