People may go online to goof off but before long, they talk shop. Social media sites such as Twitter, Facebook, YouTube, Quora, and even Pinterest can be valuable job-hunting tools. Here are two things social media can do to aid your job search:
• Build a better contact list. Lots of recruiters, hiring managers, and industry networkers are swapping job leads and industry updates on Twitter. Follow decision makers in your field. Publish links to interesting articles. Some of the people you follow may start to reciprocate.
• Share your work portfolio. High-traffic sites such as YouTube and Pinterest can showcase great work in any field. Recruiters are increasingly prowling these networks for the best candidates — even if it means poaching people from their current jobs. By displaying a strong internet portfolio of your work, you increase your chances of getting noticed and hired.
Today’s Management Tip was adapted from the HBR Guide to Networking.