You can’t just create the culture you want in your organization. Culture is not a goal, but the outcome of a collective set of behaviors. Instead of mandating behavior, influence it to shape your company’s culture with these three steps:
- Convey your vision. Define your aspirations. What are the most critical behaviors that characterize the culture you want to create?
- Demonstrate how new behaviors can help the business. Nothing reinforces behaviors more than success. Work with your team to apply your ideal behaviors to a specific project that needs improving.
- Integrate the behaviors into HR processes. People tend to do what’s measured and rewarded. Use the desired behaviors as criteria for hiring and promoting.