The recession caused people to focus on what they had to lose, rather than what they had to gain. But without some risk-taking, there is no innovation or growth for your company. To help others embrace risk, pitch ideas in their terms. Show them the horrible mistake they’ll avoid by seizing your forward-thinking idea. Position it not as getting out in front, but as not being left behind. People nowadays won’t rock the boat unless you show them it’s going to rock anyway.