The “Self Workout in the Park Social Game” developed by the magazine’s VP and publisher Laura McEwen is inspired by the exercise-themed events Self throws in major cities every year. The “Drop 10 Diet Together” is one of many diet programs the magazine has developed in conjunction with health and fitness experts over the years.
Facebook is where Self readers are already connecting with each other, says editor-in-chief Lucy Danziger.
“We created an app for Facebook, so you can create a micro-community where you and, let’s say, five best friends who are going to be bridesmaids can drop weight,” Danziger told Mashable. “By supporting each other you will lose more weight.”
The Drop 10 program will live on Facebook as an application. Customizable settings including team names, member invites and page privacy.
Individuals are encouraged to try the diet and exercise plans designed to help users drop 10 pounds in ideally five weeks. Friends and family can send out invites to anyone on Facebook to share eating plans, card calendar, exercises and logs to track calories and daily meals. The full plan of eating plans and workouts will be available on the magazine’s main page.
Danziger, who has been Self‘s editor-in-chief for more than a decade, spoke of the importance of the web to the brand’s future.
“The old way of ‘create a magazine once a month, put it out there and then you move on’ is no longer valid,” she said. “Now you have a 24/7 relationship with your readers who give you feedback on Facebook, Twitter and Pinterest.”
The magazine believes it’s time for the print publishers to engage with readers who are feverishly tweeting, pinning and liking.
“The world of technology holds hands with print,” she said. “When you are reading a story you enjoy the experience of reading. But when you go on line you are in a user head space — you need tools interactive functionality.”
The magazine hopes to engage with old and new readers online. Those interested in the diet will need to like the Facebook Self page, create a group, invite members and choose to share progress on social networks — Facebook, Twitter, Pinterest, YouTube, Instagram and Foursquare — or choose to keep the group diet a secret. A weight loss goal is the sum of pounds each individual’s goal. Personal weight ups and downs are always private.
The weight loss app and the new social game targets women in their 20s, 30s and 40s, although anyone can install the app.
The Facebook game will feature personalized avatars that tone up just as players would with regular exercise. There are virtual prizes and puzzles to keep Facebook gamers happy. Think Cityville or The Sims Social with yoga and Zumba.
With these new Facebook initiatives, the company is hoping double their current 180,000-plus Facebook fanbase.
Adapted from Mashable