From electronic information kiosks to full-service menus, the iPad is increasingly ingratiating itself with in-store retail experiences. The latest of these comes from designer Joseph Abboud, who released an iPad app this week that enables shoppers to order made-to-measure suits from Joseph Abboud stores at Nordstrom.
Beginning this week, sales associates at major U.S. Nordstrom locations will be on hand with pre-loaded iPads to walk clientele through the 30-minute process. Associates will take and record measurements, and collaborate with customers on cut, fabric and design details. Orders will be sent to a tailoring facility in New Bedford, Mass., and shipped to customers within two weeks. (By comparison, online retailer Indochino takes three weeks to deliver custom-made suits, and custom shirtmaker Blank Label takes three to four weeks to deliver its merchandise.)
Prices range from $795 to $1,295.
The program is launching in metro markets this week and will roll out to all 118 Nordstrom locations by the end of March. In a statement, the company said the app was designed to streamline and increase the volume of made-to-measure sales, as well as foster brand engagement in-store.
Adapted from Lauren Indvik