Elevator pitches aren’t just for start-ups. They are helpful in job interviews, networking events, presentations, or any time you need to quickly explain your case. Instead of stumbling when asked, “What does your company do?” prepare an effective pitch that outlines win-win goals and launches a deeper relationship. Grab the listeners’ attention with a smart hook, and then convince them of the mutual benefits you could provide. End by suggesting a follow-up and converting a chance meeting into an opportunity. Speak in terms your audience can relate to. And communicate with the passion that comes from knowing that this opportunity may never come again.