Lynda Gratton, London Business School professor, suggests ways to stay connected in an increasingly mobile world.
Category: First To Know
People may go online to goof off but before long, they talk shop. Social media sites such as Twitter, Facebook, YouTube, Quora, and even Pinterest can be valuable job-hunting tools. Here are two things social media can do to aid your job search:
• Build a better contact list. Lots of recruiters, hiring managers, and industry networkers are swapping job leads and industry updates on Twitter. Follow decision makers in your field. Publish links to interesting articles. Some of the people you follow may start to reciprocate.
• Share your work portfolio. High-traffic sites such as YouTube and Pinterest can showcase great work in any field. Recruiters are increasingly prowling these networks for the best candidates — even if it means poaching people from their current jobs. By displaying a strong internet portfolio of your work, you increase your chances of getting noticed and hired.
Today’s Management Tip was adapted from the HBR Guide to Networking.
With companies being much more careful about hiring the right talent at the right price in this sluggish economy, are you sure your moves are keeping you in the game? Some common job hunting myths might be sabotaging your big play.
“The truth is that there are plenty of available jobs, but there are simply more people vying for them than in the past,” said author, speaker and recruiter Abby Kohut. ”To stand out, use your network to help you and also try some old-fashioned techniques. Faxing or mailing your resume will absolutely get you noticed because all the other job seekers are applying online.”
2. All the good jobs are online.
Matt Youngquist, president of Career Horizons, recently told NPR that 70 to 80 percent of available jobs are not published. That means that the vast majority of available positions will be found through networking, not online applications.
3. Temporary jobs aren’t worth it.
Savvy employers will look at their temporary positions as a proving ground, and often hire full-time from the temporary staff pool. At the very least, a temporary job gives you the chance to build relevant skills and knowledge while searching for something permanent, and it prevents a big hole of unemployment in your resume.
4. Being unemployed for several months hurts job prospects.
That depends entirely on what you do with your time away from the office. ”Whether you’re a twenty-something graduating from college or a homemaker returning to the professional market, make sure your resume stresses all your leadership responsibilities and achievements,” said Alex Sukhoy, a career coach and adjunct professor at Monte Ahuja College of Business at Cleveland State University. ”Were you president of a fraternity that raised money for an important cause? Did you spearhead a local initiative that resulted in the improvement of the local kids’ school experience? How did you make a difference? Show this on your resume.”
5. Employers want to see a standard resume.
“Resumes are the same, but what is different is how recruiters find candidates,” Kohut said. “In order to be found, you need to have the exact keywords on your resume that are in the recruiter’s brain at the time that they are searching for you. So, nowadays, the content of the resume is far more important than what the resume looks like. ” How you introduce your resume matters, too. ”The cover letter continues to be as important as the method you use to differentiate yourself from all the other candidates who have similar work experience,” Kohut said.
6. Social media isn’t taken seriously by employers.
On the contrary, social media is a vehicle for hiring that can make a big difference if you know how to use it. ”Job seekers at all levels should be using LinkedIn to connect to people that they currently know,” Kohut advised. “Rather than simply applying for positions in the traditional way, they should use LinkedIn to figure out who the hiring manager might be, and then should send a resume directly to them in addition to applying the normal route.” Another point to ponder is how social media could hurt you. ”As for Facebook, since most job seekers are already on there, they should be careful to avoid cursing, negativity, and opinions about controversial topics such as sports, politics and religion,” Kohut said.
7. Take what you can get.
In a really tough economy, it can be tempting to jump on that first offer. However, keep in mind that taking a job you hate means you will be hunting for another job in just a few years. It is often better to go with freelancing, consulting or temporary jobs until you find the right fit.
8. Follow up with a phone call.
Following up is a good idea, but how you do it can make or break your chances of landing the job. Rather than sending an email or calling to remind them of your continued interest, send a handwritten thank you card to every person you met during the interview process. ”Most importantly, be positive and be passionate, ” Sukhoy said. “Companies can train skills. They won’t train attitudes.”
Facebook has frequently changed the way it displays photos. Now Facebook is rolling out its greatest photo update yet.
Facebook will display photos in high-resolution and allow full-screen viewing of images. The pictures will be crisper, higher quality and can be up to four times larger than before, Facebook announced Thursday.
Chrome users, as well as those on the latest version of Firefox, can view full screen photos by clicking the arrow in the top right corner.
The social network last updated its photo viewer in February. That photo interface appears in a pop-out box with the caption information and ads displayed in the right sidebar. Facebook Timeline was illuminated in the backdrop.
Facebook knew the photos on its site weren’t the best quality, however. Ryan Mack, a Facebook engineer, said in a blog post he started working on the photo updates after he noticed the coloring was off in his photos.
“Inside the Sydney Opera house I took a photo that I just couldn’t wait to share with my friends,” Mack said. “But when I uploaded it to Facebook the seats ended up looking way too red. It was a subtle change, but it bothered me enough to investigate.”
Internet photos display in sRBG, but Mack explains that turning RGB display on can slow the site down. Standard definition photos can slow load time on Facebook by 30%. To make sure high definition photos won’t slow down the site, image scientist Apostolos “Toli” Lerios found and removed the parts of the color profile that aren’t needed to display an image.
What do you think of Facebook’s photo update? Is it loading faster for you? Do we really need photos that are up to four times larger? Tell us in the comments.
Adapted from Mashable
Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories.
The story of the day (week, month?) is definitely Apple’s launch of the new iPad. We’ve got you covered from all angles: check out our initial coverage, a recap of all the important announcements and details from Apple’s event and our review of the new iPhoto app.
Apple Launches new Apple TV and iOS 5.1
With all the iPad-related news flying around, it’s easy to forget that Apple also announced a new version of Apple TV, now capable of playing 1080p video, at the same price: $99. A new version of iOS 5.1 is also available with Siri for Japan, camera enhancements and several other fixes and improvements.
Google Updates Search App for Windows Phone 7.5 Devices
Google has released a revamped version of its Search app for Windows Phone 7.5 devices. It now accepts voice input as well as auto-complete, and it can find places near the user without them actually typing in the location. You can get it here.
Reprinted from Mashable
The Yerba Buena Center for the Arts Theater in South-of-Market San Francisco is a warm, intimate, high-tech venue, which is probably why Apple keeps coming back here for its iPad launches. Far smaller than the neighboring Moscone Center, the YCBA theater boasts a mere 755 seats.
Here’s what we can guarantee about Wednesday morning: every last one of those seats will be filled. Two of them will be occupied by your ever-loving Mashable crew.
Beyond that, very little is certain. As you know by now, Apple’s obsessive secrecy about their product launches makes Fort Knox look like a shopping mall on Christmas Eve. And let’s post this clear caveat one more time: every last rumor about this event could well be wrong.
But there is a pattern to these launch events, and if you’ve been to enough of them — as editor-in-chief Lance Ulanoff and I have — you get a sense of how it’s going to go. The process was honed over the years by the maestro, Steve Jobs, so incumbent CEO Tim Cook is standing on the shoulders of a keynote-loving giant. Here’s how we expect it to go:
1) Cook will take the stage. Unassuming as he is, at this point there simply isn’t anyone else at Apple with his stature. Look for assists from old hands, such as marketing chief Phil Schiller, but Cook will be the main attraction. (Design guru Jonny Ive tends to show up on video rather than on stage.)
2) Let’s start with some numbers. As with any good entertainer, Apple knows not to hit the crowd with the performance they’re expecting straight away. No doubt we’ll see some updated stats on iPhone and Mac sales; almost certainly, we’ll be reminded that the App store just hit its 25 billionth download.
In short, the numbers will be dazzling, and it’s all part of the act. Applause will be widespread and frequent in the non-press seats. A salesperson would call this “pumping the buying temperature.”
3) Two words: Mountain Lion. Apple has a captive audience and a new Mac OS in the works — one that isn’t going on sale until this summer. Expect to see its main features (Messages, Reminders, Twitter et al) recounted in loving detail, while the tech press shift uncomfortably in their seats.
4) A short history of the iPad. Talk of Mountain Lion, with all its iOS integration, should naturally pivot to the tablet we’re here to celebrate. This is Cook’s opportunity to take us back to early 2010, when Jobs unveiled the original iPad to an extremely skeptical press corps. It would be a good time for a few jokes — remember how we all thought it just looked like a large iPhone? — as well as more eye-popping stats on sales since then.
If Apple is going to get in a few digs at tablet competitors who have been taking pot-shots of their own — hello, Samsung — now would be the time.
5) iOS6, is that you? Here’s the first big unknown. Will Cook tease us with news of Apple’s next generation mobile operating system (which someone at Apple is apparently already using to read Mashable)? Or will that wait until the iPhone 5 unveiling this fall?
6) What’s next. The windup to the big pitch. Expect Cook to talk about the retina display on the iPhone 4 and 4S; how clean and crisp it looks at that resolution. Now, wouldn’t it be great to see that on a larger screen?
SEE ALSO: Is a Retina Screen on the iPad Overkill?
7) The big reveal. Here we are at the moment of truth. What is this new device? What is its focus? Is it the iPad 3 or, as practically everyone in the blogging world now expects, the iPad HD? Is it bulkier, slimmer or the exact same size as its predecessor? Will it be allowed to run Siri? How’s its battery life? Will its data service models use 3G or 4G? How good are the front and back cameras? Will we get stereo speakers? When can we get our hands on one?
In short, pretty much all the fanboy questions of the last six months will be answered in five minutes or less. The rest is icing.
8. Demos, demos, demos. Time to wheel out the heads of this and that product group, followed by the makers of this and that app, as the main features of the new device get taken for a spin. Undoubtedly we’ll see a lot of what games look like on a tablet with ridiculously high resolution — perhaps a game or two in development that no one has seen yet. Infinity Blade 3, anyone?
9. Let’s watch some videos. Here’s where we’ll see how Apple intends to market the new tablet. Indeed, if Cook’s launch of the iPhone 4S is any indication, videos will be shown throughout.
10. One more thing? A staple of Jobs keynotes, the last-minute surprise was lacking in Cook’s unveiling of the iPhone 4S. Perhaps this is a permanent change, a recognition that no one could carry it off like Steve. But if there is one more thing, it might be the ideal moment to reveal the new Apple TV box — or maybe, just maybe, the fabled iTV — and showcase its ability to connect seamlessly with the new iPad.
SEE ALSO: The iPad HD — Is This How Apple Will Own the Living Room?
11. The aftershow. The press wraps up its liveblogs and begins analyzing every detail of the new device. If we’re lucky, there will be hands-on demos somewhere inside YBCA. If not, we’ll be out on the street, jostling for cabs, our heads spinning, our minds writing headlines.
In short, another unforgettable morning at YBCA. How close is this to the mark? We’ll find out in a few short hours. Our liveblog starts at 12am ET, 9am Pacific. See you then!
Reprinted from Mashable